Mumbai, February 2025 – Solitario, the renowned lab-grown diamond jewellery retailer, has launched a captivating campaign, “Love Doesn’t Need a Loan,” in collaboration with the popular cafe-bar chain SOCIAL. This exciting partnership aims to reignite the magic of real-world connections, inviting couples to experience romance with a touch of luxury, far beyond the confines of digital interactions.
A Sparkling Challenge for Couples: The campaign, running from February 13 to 25, 2025, encourages couples across 10 cities to engage in a fun, antakshari-inspired movie relay challenge, adding a playful twist to their romantic escapades. With 56 SOCIAL outlets participating nationwide, the contest brings a sense of nostalgia and competition, keeping the romance alive while offering a chance to win a heart-shaped lab-grown diamond ring from Solitario.
To participate, all couples need to do is visit a participating SOCIAL outlet and take part in the challenge. Then, by tagging @SOCIALoffline and @solitariodiamonds on Instagram, they can submit their entries and stand a chance to win. Winners will be revealed on February 26, 2025.
Exclusive Rewards and Vouchers: As part of the celebration, Solitario Diamonds is offering exclusive vouchers worth Rs 5,000 at SOCIAL outlets in cities including Mumbai, Pune, Bengaluru, Hyderabad, Lucknow, and Chandigarh. Over 15,000 vouchers will be up for grabs, available on a minimum purchase of Rs 2,000, ensuring the experience is filled with romance, revelry, and a hint of bling.
Solitario’s Message of Modern Love: Ricky Vasandani, CEO & Co-Founder of Solitario, shared, “In today’s world, love isn’t about breaking the bank – it’s about experiences, connections and meaningful choices. That’s why we are thrilled to partner with SOCIAL, a brand that captures the essence of how millennials and Gen Z celebrate relationships – with fun, spontaneity, and a little bit of mischief.”
A Touch of Romance and Luxury: Whether rekindling an old flame or sparking a fresh connection, Solitario and SOCIAL’s “Love Doesn’t Need a Loan” campaign invites couples to step out, celebrate the magic of love, and enjoy the thrill of meaningful moments. The campaign encourages guests to “double up on drinks and double down on love,” with an atmosphere brimming with joy, romance, and just the right touch of luxury.
With Solitario’s commitment to eco-friendly, lab-grown diamonds, this campaign also promotes sustainability alongside elegance, ensuring that love is celebrated in the most conscious and meaningful way possible.
About Solitario Diamonds: Solitario is a global leader in the luxury lab-grown diamond market, renowned for creating exquisite, bespoke jewellery pieces that cater to the modern, environmentally-conscious customer. With 18 stores and 20 shop-in-shops in 21 cities worldwide, including Mumbai, Bengaluru, Dubai, and Barcelona, Solitario is making waves in the jewellery industry, offering a blend of luxury, style, and sustainability.
