Mumbai, February 2025 – Origem, the innovative lab-grown diamond jewellery brand from Goldiam International Limited, has expanded its presence in Mumbai with the opening of its second flagship store in the trendy area of Bandra West. The launch event was graced by Bollywood actress Parineeti Chopra, the brand ambassador for Origem, who added glamour to the occasion and underscored the growing popularity of sustainable luxury jewellery.
The Bandra West flagship store is the latest step in Origem’s journey to revolutionize the jewellery industry with its focus on eco-friendly, ethically sourced, and innovative jewellery. With a wide range of lab-grown diamond pieces that cater to various tastes, the store showcases the brand’s commitment to both luxury and sustainability.
Parineeti Chopra, a vocal advocate for the brand, emphasized the significance of choosing lab-grown diamonds, highlighting their beauty and environmental consciousness. She shared her belief in the brand’s mission of making responsible luxury accessible to discerning customers.
Before opening the Bandra West location, Goldiam International had already launched its first Origem store in Borivali, Mumbai, in October 2024. The expansion reflects the growing popularity of lab-grown diamonds in India and globally, as consumers increasingly seek ethical, sustainable alternatives to traditional mined diamonds.
Future Expansion Plans: With its sights set on broader growth, Origem has plans to launch additional stores, including one in Kharghar, Mumbai, and other key locations across India. The brand’s ambitious goal is to open 200-300 stores across the nation, offering a unique shopping experience that blends style, luxury, and sustainability.
As demand for lab-grown diamonds continues to rise, Goldiam International is positioning Origem as a leader in this fast-growing market. With its deep commitment to sustainability, the brand aims to appeal to a modern, environmentally-conscious audience, offering jewellery that aligns with both fashion-forward trends and ethical values.
Goldiam International’s Legacy: For over three decades, Goldiam International has been a trusted name in the diamond jewellery industry, serving as a key manufacturer for leading global retailers, departmental stores, and wholesalers across the American and European markets. Known for its focus on responsibly sourced diamonds, the company has ventured into the lab-grown diamond segment, targeting the mid-to-affordable diamond and bridal jewellery markets.
With a dedicated sales office in New York and design teams based in both India and the USA, Goldiam International continues to innovate, creating jewellery lines that cater to the evolving tastes of today’s consumers while maintaining a strong commitment to sustainability.
Origem by Goldiam International is setting the stage for a new era of luxury, where style meets responsibility. With sustainable lab-grown diamonds and a focus on ethical sourcing, Origem is poised to redefine how consumers experience fine jewellery in India and beyond.
